CRM Marketeer

Viking • Venlo, Limburg • Posted June 13, 2026

About the Role

Functieomschrijving

At Viking, we have a huge amount of data and a strong BI department. As the hiring manager says, “Insight alone is not enough.” What are we missing? You! As a CRM Marketer, you are the crucial link between data and the business. In this new role, you are not just a conduit, but the strategic hub that turns insights into action. You dive into the customer lifecycle, discover patterns, and advise your colleagues from marketing to e-merchandising on the next brilliant move. You are the driving force behind our commercial successes!

Your responsibilities:

  • Analyze customer data and behavior to identify commercial opportunities.
  • Translating data insights into concrete advice and strategies for the marketing team.
  • Acting as a sparring partner and advisor for the marketing, BI, and e-merchandising departments.
  • Monitoring and contributing to the improvement of KPIs such as retention rate, customer value, and conversion.
  • Developi...