CRM Lead (W/M/D)

CRM Lead (m/f/d)

Berlin · Full-time

The role

Own the customer lifecycle marketing at every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets. You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long-term customer value.

A senior, hands-on leadership role with direct founder access and a clear mandate to build.

What you'll own

• Lifecycle marketing strategy end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty.


• The CRM system: segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, and physical mail.


• AI in execution:...