Creative Strategy Director at CBTW
Kulin • st. catharines, niagara region • Posted July 04, 2026
About the Role
Elevate client creative strategies as a Creative Strategy Lead with CBTW, focusing on effective DTC marketing. You'll manage a team while driving innovative ideas and solutions.
This role allows you to take charge as the lead strategist for key accounts, providing both mentorship to your team and strategic direction to clients. With a strong background in DTC environments, you'll collaborate with designers and video editors to produce aligned creative outputs while analyzing and optimizing campaigns based on performance metrics. Your leadership will help navigate high-pressure situations and adjust strategies to maximize effectiveness.
Key Responsibilities:
• Mentor and provide QA to creative strategists
• Initiate and present innovative ideas to clients
• Guide the creative direction during project production
• Review assets to ensure strategic alignment
• Collaborate on creative insights and analysis processes
Requi...
This role allows you to take charge as the lead strategist for key accounts, providing both mentorship to your team and strategic direction to clients. With a strong background in DTC environments, you'll collaborate with designers and video editors to produce aligned creative outputs while analyzing and optimizing campaigns based on performance metrics. Your leadership will help navigate high-pressure situations and adjust strategies to maximize effectiveness.
Key Responsibilities:
• Mentor and provide QA to creative strategists
• Initiate and present innovative ideas to clients
• Guide the creative direction during project production
• Review assets to ensure strategic alignment
• Collaborate on creative insights and analysis processes
Requi...