Creative Strategist

Creative Strategist

Your main mission will be to boost creative innovation, transforming market insights into impactful campaigns that fuel growth. A crucial part of this role involves proactively integrating Artificial Intelligence tools and agents to accelerate testing, maximize ROI, and maintain our competitive edge. You'll collaborate closely with media buyers, the Social Media Manager, country leaders and external content producers and agencies. 

Key Missions:

• Strategy & Insights: Analyze global creative best practices across Meta Ads, TikTok & Pangle Ads, Google,Youtube and GDN Campaigns, and DSP, adapting concepts to linguistic and cultural specificities; collaborate with media buyers to leverage data and identify creative optimization levers based on CPI and CPA performance. ...