Creative strategist ( content ip + strategy
The Sleep Company • mumbai, maharashtra • Posted June 23, 2026
About the Role
About the Role
We are looking for a creative and strategic professional who can build and scale content properties that drive brand awareness and audience engagement. The role involves creating content strategies, developing content series, planning content calendars, and working closely with creative teams to bring content ideas to life across digital platforms.
Key Responsibilitie
s Content IP Developmen
t Conceptualize and build brand-owned content series and propertie
s Develop recurring content formats around founder stories, expert insights, customer stories, product education, and lifestyle topic
s Identify content opportunities that strengthen brand engagement and recal
l Content Strategy & Plannin
g Create monthly and quarterly content plan
s Define content pillars, themes, and storytelling framework
s Plan content across social media and digital platform
s Brand Storytellin
g Develop engaging narratives around the brand, products, customers...
We are looking for a creative and strategic professional who can build and scale content properties that drive brand awareness and audience engagement. The role involves creating content strategies, developing content series, planning content calendars, and working closely with creative teams to bring content ideas to life across digital platforms.
Key Responsibilitie
s Content IP Developmen
t Conceptualize and build brand-owned content series and propertie
s Develop recurring content formats around founder stories, expert insights, customer stories, product education, and lifestyle topic
s Identify content opportunities that strengthen brand engagement and recal
l Content Strategy & Plannin
g Create monthly and quarterly content plan
s Define content pillars, themes, and storytelling framework
s Plan content across social media and digital platform
s Brand Storytellin
g Develop engaging narratives around the brand, products, customers...