Copywriter

The copywriter typically works in conjunction with their Copy and Art teammates, and together they provide creative execution on a client’s project. Copywriters possess excellent written and presentation skills. They work closely with the design team. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global).

Key Responsibility Area

Understanding the client’s message and objective and turning them into copy.

Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment.

The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy.

Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client’s mar...