Content & Growth Lead
IDLN • kuala lumpur, kuala lumpur • Posted July 08, 2026
About the Role
We are looking for a highly autonomous, creative powerhouse to take ownership of our marketing creatives. As a one‑person team, you will be empowered to independently drive our growth objectives. Your primary battleground is Instagram, and your main objective is scaling our channel through highly engaging, short‑form video content.
Main Objective & KPI
Your primary metric for success is Organic Views.
What You’ll Do
- Create & Scale Content: Conceptualize and produce high-quality, short-form video creatives for both organic social media and paid advertising.
- Leverage AI: Utilize cutting‑edge AI generative tools (e.g., Higgsfield, Nano Banana, Midjourney, etc.) to accelerate production and push creative boundaries.
- Master the Algorithm: Script and edit videos with a deep understanding of hooks, pacing, and retention mechanics to create content people actually want to watch.
- Own the Process: Operate independently...