Consumer Marketing Director - CEMEA

Overview:The CEMEA Consumer Marketing Director is a strategic role requiring a deep understanding of consumers the payments ecosystem travel and e-commerce. The ideal candidate should be strategic adept at managing stakeholders from global to sub-regional levels and capable of influencing and managing in a highly matrixed organization with multiple decision-makers.

Key Responsibilities:

Strategic Marketing Leadership

• Develop brand strategies to increase Visa brand preference provide executive-level overviews of brand health across CEMEA identify gaps and devise strategies accordingly. Work closely with the media director to business case for increased budget spend.
• Build and align Visas brand positioning to various business segments and key audiences in CEMEA.
• Identify strategic opportunities to grow Visas consumer base in profitable business segments.
• Align Visas brand positioning with products and create adoption and measurem...