Commercial Business Analyst
H&M • kuala lumpur, kuala lumpur • Posted June 29, 2026
About the Role
Job Description
What You'll Do
As a Commercial Business Analyst, you work in commercial analytics, using data and insights to support sales, marketing and e-commerce performance. This role covers our SEA Sales Market in Malaysia, Singapore, Philippines and Vietnam.
Responsibilities
- Plan, quantify and drive execution of tactical activations in Sales Market, in collaboration with Continent Supply Planning (SP), within the budget and frame set by Global
- Analyze sales, customer, and web performance data to generate insights that support commercial decisions
- Monitor and follow up on business performance, identifying opportunities and driving actions together with Commercial teams
- Conduct 360 analysis across customer, product, and channel performance (.com & app) to strengthen commercial strategies
- Evaluate and provide insights on campaign effectiveness, conversion performance, and customer behaviour to...