Channel Specialist – Direct Marketing

Job Overview

We are looking for a Channel Specialist – Direct Marketing to support execution of 1:1 campaigns across email, SMS, and direct mail. This role focuses on content setup, campaign execution, performance tracking, and compliance within a regulated environment.

Key Responsibilities

Campaign Execution & Content Management

• Execute direct marketing campaigns (email, SMS, direct mail) based on channel plans and content calendars
• Partner with creative teams to develop and refine copy, assets, and templates
• Build and manage content components (modules, snippets, dynamic content)
• Maintain version control, tagging, and accessibility standards

Campaign Setup & QA

• Set up and quality-check campaigns and journeys (audience targeting, personalization rules, links, tracking)
• Ensure deliverability and campaign readiness prior to launch
• Monitor live campa...