Category Marketing Lead

MECCA Brands Pty Ltd • Richmond, Victoria • Posted June 15, 2026

About the Role

At MECCA, our marketing team brings brands to life through innovative, customer-first storytelling. As a Category Marketing Lead, you’ll play a key role in shaping and delivering impactful omni-channel campaigns that connect our customers to the world’s best beauty brands.

The Role You Could Play:

Reporting into the Marketing team, you will lead the end-to-end execution of category and brand marketing initiatives, ensuring all activity aligns with MECCA’s broader strategy and Brand DNA. You will:

  • Lead the planning and execution of omni-channel brand partner campaigns across MECCA’s portfolio

  • Develop and implement annual marketing plans for strategic brands, in partnership with internal stakeholders and brand partners

  • Partner with Brands & Buying to align marketing activity with category priorities and growth opportunities

  • Act as the key contact for brands, managing br...