Card Campaign Lead: Growth & Personalization

The Campaign Manager role will own the end to end lifecycle of card marketing campaigns, from strategy and ideation through execution, measurement, and optimization. The role will be responsible for driving customer acquisition, activation, engagement, and spend growth across the client’s cards portfolio. The role will partner closely with Client's Product, Analytics, Compliance, and other teams to design and execute datadriven campaigns that deliver measurable business outcomes while enhancing customer experience.

Main Responsibilities

• Design targeted, data‑driven campaigns using customer segmentation, behavioral insights, and performance analytics.
• Develop and execute multi‑channel campaigns across email, digital, in‑app, web, social, direct mail, and partner channels.
• Partner with Product, Data & Analytics, Compliance, Legal, Brand, Contact Centre, and Agencies to ensure seamless campaign delivery.
• Define campaign objectives, suc...