Brands Specialist JLV

Key Responsibilities

• Support the development and implementation of brand strategies to strengthen each JLV product's market position.
• Execute go‑to‑market campaigns for new features and product launches across Tamasha, Simosa, ZARR, and Social Plus.
• Ensure brand consistency in messaging, tone, and visual identity across all touchpoints.
• Develop and manage social/community platform brand strategies tailored to Social Plus's unique positioning as Pakistan's first community graph.
• Plan and execute integrated brand and marketing campaigns aligned with business objectives for each product vertical.
• Drive campaign performance tracking and reporting, defining KPIs, building dashboards and translating data into actionable insights.
• Design and run A/B testing and experimentation frameworks to continuously optimize campaigns and brand communications.
• Collaborate with performance marketing, social media, a...