Branding Lead
OSL • singapore, singapore • Posted June 07, 2026
About the Role
Overview
We are seeking a Branding Lead to drive the development and execution of the company's brand strategy across key markets. This role will focus on building brand awareness, shaping go-to-market (GTM) strategies, increasing brand exposure, and supporting sustainable growth initiatives. The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven experience in scaling brand presence in fast-paced environments.
Key Responsibilities Develop and execute comprehensive brand strategies to strengthen market positioning and brand equity Lead go-to-market (GTM) planning and execution for product launches, campaigns, and key initiatives Drive brand awareness and visibility across digital and offline channels Own and evolve brand identity, messaging, and storytelling to ensure consistency across all touchpoints Collaborate with marketing, product, and growth teams to align brand initiatives with business objectives Plan and execute integrated camp...
We are seeking a Branding Lead to drive the development and execution of the company's brand strategy across key markets. This role will focus on building brand awareness, shaping go-to-market (GTM) strategies, increasing brand exposure, and supporting sustainable growth initiatives. The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven experience in scaling brand presence in fast-paced environments.
Key Responsibilities Develop and execute comprehensive brand strategies to strengthen market positioning and brand equity Lead go-to-market (GTM) planning and execution for product launches, campaigns, and key initiatives Drive brand awareness and visibility across digital and offline channels Own and evolve brand identity, messaging, and storytelling to ensure consistency across all touchpoints Collaborate with marketing, product, and growth teams to align brand initiatives with business objectives Plan and execute integrated camp...