Brand Manager Peter's Yard UK

Job description

Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products. The company was founded in 2008, acquired in 2022 by Lotus Bakeries and is now listed in Tesco, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK across Grocery outlets, food service and speciality stores.

Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Peter’s Yard the UK’s favourite Sourdough Bakery Brand. You will be the face of the brand, managing our communication, our online community and helping us build a brand that people love. This includes delivering engaging content, PR, advertising and community activity to help us reach new consumers.