Roles and Responsibilities
Develop marketing strategy to build awareness and achieve annual sales target
Devise annual marketing calendar by studying markets, competition and consumer Devise strategy for portfolio handled Alignment of Senior Management & approval on strategy Conceptualization & briefing agency on strategy Evaluation & finalization of communication strategy Lead the development of the brand campaigns across all touchpoints-TV, Print, Radio, OOH, BTL, Events, Retail and Digital Spearhead product launches and maintain brand health across markets Manage agency and distributor partners to design, execute and achieve Communication objectives
Manage advertising, media, digital, marketing, research, event agencies to develop and roll out the country-wise marketing plan Identify business needs for engaging the agencies and strive for effective output ...