Brand Executive

GOOD CHEER (SG) PTE. LTD. • singapore, singapore • Posted July 14, 2026

About the Role

We’re launching an exciting new whiskey-focused bar , and we’re looking for a passionate and engaging Brand Ambassador to help bring our vision to life. This role combines front-of-house hospitality with deep product knowledge and a flair for storytelling. You’ll be the in-house whiskey expert, curating guest experiences, hosting tastings, and helping shape the bar’s identity as a go-to destination for whiskey lovers.

Key Responsibilities:
  • Act as the face of whiskey culture in the venue—greeting guests, recommending pours, and guiding them through whiskey flights and pairings.
  • Host regular whiskey tastings, education sessions, and masterclasses for guests and staff.
  • Curate and update the whiskey menu in collaboration with the bar manager, including rare bottles, limited editions, and cocktail recommendations.
  • Train bar staff on whiskey categories, service etiquette, storytelling, and upselling techniques.