Brand associate

Purpose of the position

Support the Group Brand Manager in overseeing the brand strategy and execution for a consistent roll‑out.

Job Description

The Brand Associate will assist in the development of brand strategies, support market research and analysis, aid in marketing campaigns, coordinate promotional activities, manage social media content, and track brand performance metrics. This role requires a strong understanding of building brands and brand awareness as we strive to establish ‘one’ Lesaka brand and become the leading fintech brand in Southern Africa within the next five years.

Responsibilities Assist in the development of brand strategies Support conducting market research and analysis Support last‑mile fulfilment of brand campaigns Support tracking brand performance metrics Assist with coordinating TV commercial planning and execution, working closely with the Chief Marketing Officer and Group Brand Manager Coordinate promotional activities and brand activ...