B2C Audience Insights Marketing Manager

Job Overview

We are looking for a B2C Audience Insights Marketing Manager to lead customer journey planning and performance across consumer (B2C) and provider (B2P) audiences. This role will focus on driving strategy, improving customer experience, and delivering data-driven insights to support business growth.

Key Responsibilities

• Manage end-to-end B2C and B2P customer journeys, including performance tracking and strategic planning
• Partner with internal teams and external stakeholders to ensure alignment and quickly resolve issues
• Prioritize initiatives, manage forecasts, and ensure projects align with business transformation goals
• Lead resource planning and coordinate cross-functional teams to execute initiatives effectively
• Monitor budgets and analyze demand to support informed decision-making
• Prepare and present business reviews (monthly, quarterly, annual, and ad hoc) with clear insig...