Associate Marketing Manager, Pets
Boehringer Ingelheim • Shanghai, China • Posted June 10, 2026
About the Role
**About Animal Health Business**
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always in China and for China. We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
**Accountabilities:**
+ Deliver key insights from market share, consumer research and sales data to identify core business issues and works closely with sales to translate channel needs into product and growth strategies; Translate strategy into brand annual growth plan and drive alignment among stakeholder; Deploy brand plan to online and offline channel
+ Lead brand proposition development/refresh, communication tool kit with agency, product lifecycle management
+ Lead and drive Omni channel brand campaign closely with media,...
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always in China and for China. We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.
**Accountabilities:**
+ Deliver key insights from market share, consumer research and sales data to identify core business issues and works closely with sales to translate channel needs into product and growth strategies; Translate strategy into brand annual growth plan and drive alignment among stakeholder; Deploy brand plan to online and offline channel
+ Lead brand proposition development/refresh, communication tool kit with agency, product lifecycle management
+ Lead and drive Omni channel brand campaign closely with media,...