Assistant Vice President, SLD - Deposits (CASA Acquisition) MY

Drive CASA customer and account acquisition by building strategic partnerships and delivering multi-channel acquisition campaigns across partner, branch, and digital channels.

Key responsibilities

• Lead strategic partnerships to grow CASA customers, balances, and market share.
• Plan & execute partner-led CASA acquisition programs across branch and digital onboarding channels, aligned to target segments.
• Own end-to-end partner onboarding: assessment, business case, due diligence, and approvals (Risk, Compliance, Legal, Operations).
• Set acquisition strategy and campaign roadmap to deliver growth targets and maintain competitiveness.
• Manage end-to-end campaign delivery: feasibility, requirements, UAT, channel readiness, launch, and post-launch monitoring and reporting.
• Execute marketing initiatives to drive acquisition; track and optimize performance against KPIs.
• Improve onboarding experience and manage acquis...