Assistant Manager, Channel Marketing (Export)

• Develop and implement export trade marketing strategies aligned with commercial targets (volume, distribution, and profitability).
• Translate global/regional brand strategies into country-specific channel plans.
• Define channel roles, pricing architecture, and trade mechanics for each market.
• Work closely with distributors to plan and execute yearly and quarterly activation plans.
• Ensure quality execution of promotions, visibility and merchandising in-market.
• Provide clear guidelines, toolkits, and POSM for consistent execution across markets.

3. Trade Promotions & Activation

• Design and deploy effective trade promotions (price-offs, bundles, GWP, displays).
• Optimize trade spend ROI and ensure proper budget planning and tracking.
• Monitor campaign effectiveness and recommend improvements. Working closely with distributor activation and TPM governance
• Ensure distributor compliance ...