Assistant Manager, Branded Entertainment & Digital Content
General Motors • Providence, RI • Posted June 17, 2026
About the Role
**Job Description**
The **Assistant Manager, GM Brand Adjacencies & Branded Entertainment** will help shape how General Motors shows up across specific GM Brand adjacencies (such as Corporate Giving and GM Defense), and help its vehicle brands connect with partners in brand storytelling, and entertainment partnerships. This role sits at the intersection of website management, content development, and brand support, ensuring work is strategically sound, creatively strong, and aligned across channels.
You will partner closely with internal stakeholders, agency teams, and external partners to develop strategies and manage content and content updates, support branded entertainment properties, and help bring brand priorities to life for GM and vehicle brands in a consistent and compelling way.
**What You’ll Do**
+ Lead development of strategy and content for initiatives that support GM Brand adjacencies, across owned and paid channels, including website, social, and related me...
The **Assistant Manager, GM Brand Adjacencies & Branded Entertainment** will help shape how General Motors shows up across specific GM Brand adjacencies (such as Corporate Giving and GM Defense), and help its vehicle brands connect with partners in brand storytelling, and entertainment partnerships. This role sits at the intersection of website management, content development, and brand support, ensuring work is strategically sound, creatively strong, and aligned across channels.
You will partner closely with internal stakeholders, agency teams, and external partners to develop strategies and manage content and content updates, support branded entertainment properties, and help bring brand priorities to life for GM and vehicle brands in a consistent and compelling way.
**What You’ll Do**
+ Lead development of strategy and content for initiatives that support GM Brand adjacencies, across owned and paid channels, including website, social, and related me...