ARPU Growth Strategy & Implementation - Marketing Division

Rakuten • Japan, Tokyo • Posted June 18, 2026

About the Role

Description

You will lead the growth of the following areas:

- Planning and implementation of new optional services.

- Formulation and execution of improvement and sales expansion strategies for existing optional services.

- Service strategy and campaign planning based on competitor pricing and market trends.

- Coordination, negotiation, and alliance promotion with 3rd-party and business partners.

- Monitoring, data analysis, and reporting of sales performance and revenue for optional services.

- KPI design, progress management, issue identification, and execution of improvement measures.

- Development of sales operations and promotion of strategy implementation in collaboration with relevant departments.

■Expected Roles

- Lead the end-to-end process from planning and launching new optional services to driving their sales.

- Plan and execute improvement and campaign initiatives to increase the us...