App Store Optimization (ASO) Specialist – Mobile Games

Invogue Technologies is seeking a highly motivated and detail-oriented App Store Optimization (ASO) Specialist / Mobile Game Marketer / UA to drive organic growth on Google Play Store and Apple App Store . The ideal candidate will have a strong understanding of ASO strategies, keyword research, competitor analysis, user acquisition, and conversion rates .

Experience Required: 3 months – 2 years

Industry: Mobile Games

Location: Lahore (Onsite)

Responsibilities

• Drive organic traffic and improve visibility for mobile game.
• Optimize app metadata and perform localizations to increase downloads. Track, analyze, and improve keyword rankings.
• Manage and execute complete ASO strategies for assigned games. Monitor and understand key KPIs, including DAU, retention, LTV, and conversion rates.
• Collaborate with the design team to create high-performing marketing creatives....