Acquisition & Base Management Specialist at Vodafone Ghana

Confidential • Ghana, Ghana • Posted July 01, 2026

About the Role

Role Purpose
Support and execute acquisition and base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g acquisition offers, up-sell and cross-sell initiatives for base , and retention initiatives.


Key Accountabilities & Decision Ownership

  • Execute E2E campaigns on acquisition and base management

  • Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports

  • Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance

  • Work with Regional teams to develop proactive campaign (location specific) based on c...